| Newsletter
About Merchant Metrix
Lee Roberts, Chief Executive Officer
In 1984, while most people were thinking about an eponymously named book and seven years even before the first website was built, Lee Roberts was programming and coding a search engine for the United States Navy.
As the founder of the search engine friendly shopping cart (Apple Pie Shopping Cart) back in 2000, he has had over 300 articles published in print and online, both highlighted and contributed in books (“A Cup of Cappuccino for the Entrepreneur’s Spirit” and “Navigating the I.T. Minefield”) and was a four-time judge for an international web site award program.
In 2000, Roberts began working with the W3C (World Wide Web Consortium) to assist in developing version 2 of the Web Content Accessibility Guidelines and HTML 5.0.
Most notably, he was recognized as an industry expert by the State of Oklahoma and through gubernatorial and Congressional appointments was assigned to the Oklahoma Electronic and Information Technology Accessibility Task Force, as well as the Oklahoma Electronic Commerce Task Force, helping to develop laws governing Oklahoma’s Websites.
In his free time, Mr. Roberts enjoys spending time with his wife, five dogs, two cats, two fish, and three grandchildren and when he can get a chance, his Kawasaki Vulcan 900.
