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Archive for the ‘Business’ Category

The Affiliates and Sales Tax Debate

March 23rd, 2010
Categories: Business
By: Lee Roberts

 

Since 2000, many states have sought to find ways to force online stores to charge sales tax.  They call this attempt the streamlined sales tax initiative.  Almost a decade later, states have started creating laws compelling online businesses to collect sales tax for sales generated by affiliates.  Are these laws affecting affiliate advertising legal?

The Due Process Clause of the U.S. Constitution states no government shall “deprive any person of life, liberty or property, without due process of law.  The U.S. Supreme Court has ruled that a minimum connection between a company’s interstate activities and the taxing state.

The Commerce Clause of the U.S. Constitution expressly authorizes Congress to regulate commerce with foreign nations and among the several states.  The U.S. Supreme Court has ruled that the Commerce Clause prohibits states from taxing out-of-state business unless that business has a “substantial nexus.”

So, what’s a nexus?  A nexus is generally determined by the presence of three factors, i.e. sales, payroll and property.   Obviously, payroll is any employee based within a state.  Independent representatives do not constitute a nexus unless that representative collects monies or services the customer in any manner.  Sales requires payroll to be paid to an employee.  Property is defined as any physical property owned by the business.

New York created a law compelling online merchants to collect sales tax for sales made through affiliates.  Their reasoning is affiliates are sales agents of the company.   As a result, many businesses have ceased their affiliate programs in New York.  Amazon.com is currently fighting a legal battle in New York on this issue citing affiliates are advertising channels.

North Carolina, Rhode Island, Colorado and a few other states have created similar laws. Businesses have begun ceasing relationships with affiliates within those states.  Their reasons range from too much hassle to the burdensome range of sales tax laws within each state.

Now, here’s the kicker and something I told Oklahoma’s Tax Commissioner while serving on the Oklahoma Electronic Commerce Task Force.  Regardless of what the states want to do, the U.S. Congress is the only entity that can establish laws governing interstate business and taxation.  When the U.S. Congress does establish taxation laws, those laws will additionally apply to U.S. Territories.   Those U.S. Territories include Puerto Rico, U.S. Virgin Islands, Guam, The Marshall Islands and others.  That means if someone within a state made a purchase from a company in Guam, that person would need to pay sales tax to Guam.

Now, if New York wins against Amazon.com, we have to consider Google, Yahoo, Bing and all the other pay-per-click and cost-per-action advertising channels as a nexus for any business outside of New York.  The legal issues would quickly move to the U.S. Supreme Court as a class action lawsuit.

Is it legal to force a company to assess sales tax on orders through affiliates by claiming the affiliate is a nexus?  Under the U.S. Constitution and previous case law, the affiliate does not constitute a nexus.  States need to wake up to the new economy, embrace it and put all taxes (income, sales, luxury and all others) into a single pot from which to pay their bills.

We are not attorneys and this information should not be considered a legal opinion or used as advice. Please consult your local legal representative for advice.

Return on Investment… How Do I Calculate It?

October 27th, 2009
Tags: Business Management, Pay Per Click, PPC, Return on Investment, ROI, ROI calculation, Small Business management
Categories: Business, Business Marketing
By: Chris Hayt

 

Calculating Return on Investment

Businesses of every size are concerned about their return on investment. All investments, whether time or money, must generate a positive return on the investment in order to remain in business. The return on investment for advertising is often the hardest to calculate due to intangible evidence used in the equation. Pay-per-click (PPC) advertising offers a unique opportunity to more accurately calculate the return on investment. To understand how PPC advertising returns can more accurately be determined one must understand how ROI is calculated, where the equation is wrong and how the equation should be adjusted for greater accuracy.

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Advice for the little guys…

September 8th, 2009
Tags: Business, Google, Search Engine Optimization, SEO, small business
Categories: Business
By: Sheridan Broderick

 

Quick Lessons for the Small Business Owner

If you are a small business owner, man you have it tough. Small business owners today have a harder time staying a float than ever. Competing with places like Amazon and eBay is just mind blowing. They carry everything under the sun so why shop anywhere else, right? Wrong, you can compete, if you have the right software and marketing strategies to do it.

When competing with stores like Amazon (who are always on page one of Google and in front of YOUR potential customers) you have to show up in the search results. This is the first and MOST important part of the competition. Choosing the correct web designer or shopping cart is the step to accomplishing your first step.

Now, you probably have some questions, like:

(more…)

Top 3 Problems with Directories

August 4th, 2009
Tags: Business, directories, links, SEO
Categories: Business
By: Admin

 

Lee Roberts (CEO of Merchant Metrix) wrote an article on Squidoo over the weekend and published it yesterday — August 3, 2009.

“The importance of choosing the right search directory from which to acquire an inbound link cannot be overstated. One should carefully review the search directory before submitting and ensure the directory provides quality links, not just a link.” Top 3 Problems with Directories

He discusses the problems that business owners are faced with when choosing a directory and how to ensure that you don’t fall in the trap. He explains how to prevent wasting your dollars and how to better use directories to market your business.

Reputation Management Increases Sales

July 29th, 2009
Categories: Business
By: Lee Roberts

 

According to a survey by the Opinion Research Corporation, 84 percent of Americans say online reviews influence their purchasing decisions.

Controlling your reputation is critical to your success. Allowing others to control your reputation and brand image decreases your sales by a minimum of 15%.

People do not go on Google and do a search for your company name to find the good things customers say about you. They go to find the negative things. They want to know why they shouldn’t do business with you. Allowing others to control your reputation could cost you a lot of business.

Positive reviews, on the other hand, give potential customers reasons they should do business with you. Websites like Yelp and CitySearch can help you improve your bottom line when you interact with your customers. Talking to a customer who wrote a negative review can help turn that customer into a loyal customer.

Read the story!

You can use CommerceRegistry.com and ShopOklahomaOnline.com as a means to manage your brand as well.

Why Websites Are Important To Your Business

April 27th, 2009
Tags: business website, Design — Website, importance of Web site, Web site, www
Categories: Business
By: Sheridan Broderick

 

Why is having a Web site so important in today’s world?

wwwMany businesses, whether they’ve been in business for 50 years or 5 years, still do not have a Web site. There are many reasons why they may not, but the biggest seems to be that they don’t think they need one.

“We work by word of mouth and a Web site won’t help us”
“Our business focuses mostly on older people that don’t use the Web that much”

Well all you traditional business owners out there, the world is evolving and changing… Sure, the conventional marketing methods are still first-rate and should still be used, but you must now incorporate new Web techniques into your marketing strategies as well.

Word of Mouth

Word of mouth is still, and has always been one of the most powerful methods in advertising. But what you now need to understand is that “word of mouth” is just a metaphor. Most of the world is online, and those people that are online have blogs, micro-blogs and social networking pages, and all of those people have friends on those sites that they talk to. Now, the word of mouth concept has become just words on a computer screen but essentially the same thing has been done. Actually, it’s been improved upon. They didn’t just tell one person, they told everyone that reads their blog or all their friends on Twitter and so on. Way more bang for your buck!

The Danger of Customer Grouping

Ok, quote #2… I watched a movie clip about the scrapbooking company Fiskars the other day. They were implementing a new advertising market and had the idea that their clientele consisted, the majority anyway, of women in their 50s and older. Once they executed the new system and began getting results they realized that they were O-So-Wrong about their customers! The majority of their clients were much younger, 20 – 30 year old men and women. However, even with the idea that their customers were of the older generation, they still marketed online, because they knew that those customers had a computer so they could stay in touch with their more technologically inclined younger family members. My 80 year old grandfather spends 8 hours a day on his computer running his own online businesses. Sure he has trouble with the tiny cell phone I bought him, but that computer he runs like a pro.

Did you know that 7 out of 10 people search for a business online, and decide on who they will use before ever stepping foot into a brick and mortar store… and all based on their Web site. Wow!

Do you need a Website to get your business launched online? Contact Merchant Metrix today for a free price quote for a quality custom website design.

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