| NewsletterVisual architecture is the key to good advertising. This is defined as the use of a particular method of building visual information and balancing communication between images and words.
Visual architecture is regionally determined based on the way that Occidental languages train our eyes to read from left to right. Just as other languages, such as oriental and middle-eastern ones train the eye differently. This along with the advancement in technology changing the way that we learn and input information has changed the way that people gather that information. Because of this drifting trend from a “Read It” behavior, as with printed books and newspapers, to a “Scan It” behavior, with digital interfaces such as television, radio commercials, video games, and cd-roms, the way that people find, learn, and absorbed information has changed.
Because of these digital interfaces our eyes and brains have been trained to scan and gather information faster. We can’t miss anything happening on our favorite tv show.
Due to all of these technological factors, the advertising industry (small businesses, internet marketers, print advertisers, and so on) has needed, or in some cases still needs to, change the way they advertise. It’s imperative to catch the viewer’s eye with something that stands out and is memorable. Your information must rise above the rest or risk being forgotten and never seen again. You also need to make sure that your information is easy to cipher and read. Adding any strain to your readers is just giving them another reason to check-out.
Visual architecture is the basis of art composition. In the simplest terms, it’s when that little line would look better an inch to the left. It’s finding that perfect balance between what you’re trying to sell or convey to your audience and the visual aspects behind it.
There are certain rules that designers and advertisers follow to keep their artwork and ads up to par, but we’ll talk about those later…
Remember, with all the new digital interfaces that our information comes on now days, you have approximately 6 seconds to captivate someone with your message before they decide to hightail it out of there.
