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There are many things that a business owner can do to help promote their business against the big Home Depots and Amazons of the world.
You always have to consider your budget so here are some great marketing tips for the small business that won’t break your budget.
1. Offer a Cheaper Version
An issue that all business face is finding people that aren’t willing to pay your price for your service, or people are more interested in paying a smaller price than getting the best quality. By offering a less-than-optimum or stripped-down version or your product or service for a smaller price, you can avoid losing those sales to your competition.
2. Offer a Regular or Premium Version
Now, not all of your customers are just looking for the cheap price. In fact quite a few of will want the premium or top quality product that you offer. However, you really want to fluff this one up and make it stand out amoung the inferior versions.
3. Speckle in Some Minor Services
You can boost your average sale size and your total revenue by offering several smaller products or services that cost less independently along with your cheaper version. Some people just like to see more items in their basket to justify their final price.
4. Joint Promotional Events
Having joint promotional events with other businesses is a good way to find people that are really serious. Offer promotions at these events, “for today only” or “for a limited time”, you can even work with another vendor so that they get a discount ‘over there’ by purchasing from you and vice versa.
5. Leverage Your Current Customers
Your current customers already know you and trust you so use that trust in your favor. Offer a discounts to returning customers or buy 9 get the 10th free. You can even start a referral program that provides certain rewards for ever successful referral made by one of your customers.
6. Unusual Marketing Methods
You really need to stand out among the crowd of your competitors. It comes down to who the prospective customer remembers. You want to make a good, lasting impression. This can be done simple freebies, but usually it’s the small things that make a difference. The design of your website or business cards, your business name is catchier, your logo is always a big one, the friendliness of service… but don’t copy your competition. Remember, you want to stand out of the crowd, not be apart of it.
Each of these marketing tips enables your to leverage what you have without breaking your bank.
