| NewsletterMany clients come to us with the false impression that SEO (search engine optimization) and PPC (pay per click) are relatively the same thing. This is where the internet community and the small business owner’s share their biggest mis-understanding.
Search Engine Optimization
Search engine optimization focuses upon organic (free) search engine results. These are the ten results you see on each results page. I don’t know how many times I’m asked, “How much does Google charge to be in the first spot of their search results,” and each time I’m as dumbfounded as the first time I heard this. Search engine optimization is the process of in-site, on-page, and off-site techniques being properly placed and developed. The only person you might have to pay for this is your search engine optimization specialist.
Pay Per Click
Pay per click is exactly what the name says, each time someone clicks on your ad you have to pay Google, Yahoo or whomever your buying ad space from. With pay per click you create campaigns and within each campaign you create ads. Each ad will be different and will be selected to displayed when people search for certain keywords. You bid on the different keywords by selecting how much you will pay-per-click. Pay per click, when done correctly can increase your ROI by 40% or more and when done incorrectly you can see very significant losses.
I’m not trying to discourage your from choosing to do a pay per click campaign, you should just be aware that you should do thorough research before selecting a pay per click manager. A good conversion optimization and ppc company that we recommend is Bach Marketing Group, www.bachmarketinggroup.com.
