| NewsletterIs business really booming?
When we have asked independent business owners how they get their clients they always say “Word of Mouth”. Most of these people we ask do not have a website, but some just don’t have a website design that is working for them — search engine optimized website, placing them in front of their prospective clients.
When asked how they would get customers if the “Word of Mouth” method suddenly quit providing leads, they all came up blank…
Web Biz
It’s more important today than ever to be seen on the front page of Google, Yahoo, and Bing.
After a large hail storm earlier this year I was on the move to get a new roof. My first stop was the internet. I got on Google and did a search for “Roofers Oklahoma City” and came up with a short list of actual contractors. I even went as far as contacting two of these company’s and got bids from them.
The day I was going to call and schedule one of them to come out, a good friend of mine told me to call this one last guy. I did and to my astounding surprise he was almost $2000 cheaper than BOTH of the other guys. Well needless to say I did call him back and ended up giving him my business and my $5000.
When I went back online to find out why I overlooked this company in the first place I was floored. They were not only NOT in Google’s results… they didn’t even have a website!
That wonderful roofer almost lost valuable business because he didn’t have a website. Not only did he almost lose mine, but he almost lost all of the business he’s gotten with all of my raving referrals.
The Little Guys
Construction contractors, physicians, lawyers… they need search engine optimized websites more than anyone. These three types of businesses especially need to advertise online for a few reasons;
- Contractors and some lawyers don’t often have brick and mortar shops for people to notice or see as they’re driving by,
- Physicians often house in large medical facilities with numerous other doctors (competition) and they still do not have a sign to catch people’s eye as they’re driving by,
- When looking the Yellowpages, people are often overwhelmed my the numbers of contractors, lawyers, or physicians available to them — online they can more easily search for exactly what they’re looking for.
Search engine optimization is the future of advertisement with so many people carrying iPhones or other comparable equivalents, laptops, WiFi, game consoles such as the Wii (with easy internet access and search-ability), and all the future technology bring people closer to each other.
