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Small Business Owners Guide to “Self SEO”

August 9th, 2010
Tags: Search Engine Optimization, SEO, small business
Categories: Search Engine Optimization
By: Sheridan Broderick

 

There are many aspects of Search Engine Optimization (AKA “SEO”) that must be addressed in order to successfully place your website at the top of the big 3 search engines. This article will not address all of them.

There are many free tools available for you, both online and for you to download, that will help you with managing your website and with your website’s SEO.

  1. Keyword Suggestion Tool
    When writing your website copy, keep in mind that you should be including your keywords in your content several times. You should do your keyword research before your ever begin adding content or even building your website.
    Google Adwords Keyword Suggestion
  2. Analytics
    Monitor such things as number of visitors, keywords used to find your site, geographical information, and so much more.
    Google Analytics
  3. Webmaster Tools
    Sitemaps, robots.txt file, internal and external links and more.
    Google Webmaster Tools
  4. Broken Link Checker
    It’s important to make sure that your website does not have any broken links. These are bad for both search engine crawlers and website visitors.
    W3 Link Validation
  5. Search Engine Saturation
    Your website cannot be at the top if it’s not even indexed yet! Check to see which of your pages are indexed in the search engine.
    (Ex: Type “site:yourdomain.com” into the Google, Yahoo or Bing search bar)
  6. Backlinks
    Check to see what site’s, if any, are linking back to your website. The more the better!
    (Ex: Type “links:yourdomain.com” into the Google, Yahoo, or Bing search bar)

There are so many more pieces of the SEO puzzle but with these tools you’ll be well on your way to success! Contact us today to learn about SEO Monitoring and SEO Optimization.

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