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Posts Tagged ‘E-commerce’

Want to Start an Ecommerce Business?

March 23rd, 2009
Tags: E-commerce, search engine friendly shopping cart, Search Engine Optimization, SEO
Categories: E-commerce, Search Engine Optimization
By: Sheridan Broderick

 

Lay-offs, market crashes, and tight budgets are the reality of thousands of Americans in these dismal times. An E-commerce business seems like the right thing to do, but are people even still buying online in the current economic situation?

Recent surveys have shown that people are still making a lot of their purchases online. In fact, people have been online more than ever looking for bargains. In many cases you can find things much cheaper online than you can in the store, simply because the store owner has minimal to no overhead costs.

You actually have the advantage! Current online retailers are stuck in the same product position they were in before our economic downfall (as far as the type of product they’re selling). Those recent surveys I was talking about, they say that the top selling online retail categories are;

  1. Video Games, Consoles & Accessories
  2. Home, Garden & Furniture
  3. Sports & Fitness
  4. Event Tickets
  5. Consumer Electronics

Things such as movies, music, books, and games are on the downfall because many people have started just buying and downloading them online. No shipping costs or gas for your vehicle, it’s a time saver too.

You have the opportunity to jump in now while the selling is hot (so to speak), and with a good business strategy, some planning, and most importantly Good Website SEO or an excellent Search Engine Friendly Shopping Cart, you could be back on your feet in no time.

Remember: Building a business takes time, hard work and doesn’t happen overnight.

The Big Bang Theory of Ecommerce

March 19th, 2009
Tags: E-commerce, internet marketing, Shopping Cart Software
Categories: E-commerce
By: Lee Roberts

 

On March 16, 2009, The Big Bang Theory television show offered up the Big Bang Theory of Internet Marketing.

Penny, like many start-up business owners, had found something she enjoyed doing and decided to turn it into a business. She enlisted the aid of Sheldon to help her with several aspects of getting the business up and producing her merchandise. A bit later the other guys came in and volunteered to help.

Leonard decided he would develop the Web site.

The episode was great and delivered several messages about starting a business and using the Internet as a marketing channel. You need a…

  1. Business plan
  2. Marketing plan
  3. Product development processes
  4. Employees
  5. Storefront
  6. Order fulfillment processes

Remembering the show is a comedy it addressed all the points from a comedic view. Penny’s business failed because she didn’t have all the right pieces.

The episode addressed the “build it and they will come” belief. People that have online stores can honestly say that it’s impossible to have sales within minutes of launching one’s Web site without using a service like Google Adwords.

Google Adwords can help get visitors to a Web site, but it can be costly if not used properly. If you do decide to use Google Adwords or any other pay-per-click (PPC) advertising service, you should consider using a PPC management service.

Shopping cart software can be developed to work well with the search engines, but search engines must first find the Web site before it can index the site’s pages. Submitting a Web site to Google can be quick, but even Google says it may take weeks before it visits and indexes the Web site.

To more easily appear in the free, organic search results, one should use a search engine friendly shopping cart.

Ecommerce Retail Falls 3 Percent…

February 13th, 2009
Tags: E-commerce, Search Engine Friendly, Shopping Cart
Categories: E-commerce
By: Sheridan Broderick

 

Lately that’s all we’ve been hearing. With the current economic standstill, it stands to reason that anyone in the reasonable middle and lower classes would be much tighter with their pocketbooks and spending habits.

Small online retail businesses are suffering more than ever because of this. If it’s not hard enough to make a buck, probably their biggest hurdle is how they rank in the search engines next to big companies like Amazon. Don’t be fooled by most companies that promise their SEO services will get you to the #1 spot on Google. Most of these companies charge big bucks and you get little results; you’re left with a website that will reach, maybe, the top 5 pages.

There is a solution! Merchant Metrix has an award winning Search Engine Friendly Shopping Cart that takes the guessing out of creating a website for those who don’t know HTML or CSS. By strategically locating certain aspects of your website we can optimally position it for search engine spiders, and bump it to the top of the results. Our patent pending software is continuously being tested and has held its ground to this point.

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