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Posts Tagged ‘Business Marketing’

Visual Architecture

October 16th, 2009
Tags: Business Marketing, design composition, print advertisement, visual architecture
Categories: Design
By: Sheridan Broderick

 

Visual architecture is the key to good advertising. This is defined as the use of a particular method of building visual information and balancing communication between images and words.

Visual architecture is regionally determined based on the way that Occidental languages train our eyes to read from left to right. Just as other languages, such as oriental and middle-eastern ones train the eye differently. This along with the advancement in technology changing the way that we learn and input information has changed the way that people gather that information. Because of this drifting trend from a “Read It” behavior, as with printed books and newspapers, to a “Scan It” behavior, with digital interfaces such as television, radio commercials, video games, and cd-roms, the way that people find, learn, and absorbed information has changed.

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How to know if your SEO provider is providing good SEO…

October 13th, 2009
Tags: Business Marketing, Search Engine Optimization, SEO, small business
Categories: Search Engine Optimization
By: Sheridan Broderick

 

seo-blocks

Every website owner out there has heard of SEO. Maybe you didn’t know the technical term, maybe it was just “that Google thing” but you knew it was good to be at the top of the search engines. Search Engine Optimization (SEO) is critical to every business that is online, whether you sell online or you just get leads online. If the search engines in all of their automated computer power can’t find you, your potential customers are really going to struggle.

So, every business with an online presence needs SEO… ok, so what exactly falls within SEO?

I’m so glad you asked! There are a couple huge pieces of SEO that are the necessary first steps of every long-term SEOist to business owner relationship.

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Marketing… for my small business?

September 22nd, 2009
Tags: Business, Business Marketing, marketing tips
Categories: Business Marketing
By: Sheridan Broderick

 

lemonade10centsThere are many things that a business owner can do to help promote their business against the big Home Depots and Amazons of the world.

You always have to consider your budget so here are some great marketing tips for the small business that won’t break your budget. (more…)

Email Marketing

September 8th, 2009
Tags: Business Marketing, email, email marketing, newsletters
Categories: Online Marketing
By: Sheridan Broderick

 

Email Marketing @Email marketing is a slightly different beast. The people you send out to have, in some form or another, already been acquainted with your business in order to get their email into your newsletter mailing list. These people may just need a nudge or they may need a whole recap of your services before they’ll step up and purchase.

Marketing to these people is a little different and in some case just requires a coupon. In fact many newsletters aren’t ‘news’letters at all, they’re just an email of discount coupons. This usually depends on your business type. If you sell products online or in a store coupons may be all that you need, but if you sell a service you may need a bit more ‘news’ in your letter.

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Top Business Marketing Apps for Twitter

August 28th, 2009
Tags: applications, apps, busienss, Business Marketing, twitter
Categories: Social Networks
By: Sheridan Broderick

 

tweetthisA successful business is the direct result of successful marketing. Business owners of today have so many powerful tools at their disposal when it comes to marketing their business. In fact, online marketing has become even more powerful than print, television, or radio.

Most people are reading what used to be print magazines and newspapers online now,
Most people are watching TV online or downloading their favorite shows from iTunes,
Sirius Radio, Pandora, LastFM, who hears commercials anymore?

Social media is one of the best ways for business owners to find people to connect with that actually want to learn about what they are offering.

Top 5 Twitter Apps to help with your business marketing and productivity

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Tips & Tricks | Writing Successful Copy

August 27th, 2009
Tags: ad copy, Business Marketing, copywriting
Categories: Tips & Tricks
By: Sheridan Broderick

 

When marketing your business, one of the most important pieces is your copy. Your ad copy, website copy, fliers and brochures copy… just about anything that you use to sell your products or services requires some form of copy.

writing-copy

Here are some quick tips for writing successful and convincing advertising copy;

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Referral Marketing System

June 5th, 2009
Tags: Business Marketing, customer, E-commerce, internet, online, program, referral, Software
Categories: Software
By: Sheridan Broderick

 

We have just recently implemented one of the coolest features I’ve ever seen in a shopping cart.

We’ve all heard of word-of-mouth advertising, right? Well, why we were the first to think of this I couldn’t tell you, but our new patent pending referral system turns your customers into RAVING FANS, and your cheapest sales tool!

We’ve all seen that link that says “Email a Friend” found on many e-commerce websites… Ok, so I’ve I’m emailed my friend. But, why should they go and purchase? For that matter, what incentive do I have to even email my friend in the first place? I don’t have one at all!

Wait! Now I do!

We have turned that “Email a Friend” link into something that actually gives your friend a discount coupon. OK, ok, I know. You still need a reason to send them that coupon…right? Well, as it turns out, once your friend comes back to buy and completes a purchase, well you get a discount coupon emailed to you too!

So you both get coupons… and you’re both happy customers… and you both now continue to recommend products to more and more people because you know that the more people you get to go and buy the more discounts YOU get!

It’s the 10 people know 10 people who know 10 people plan!

customer referral program

To learn more about how this system can help your business, please contact us at 405-329-8500 or visit our website at Merchant Metrix. Or take a look at the program in action at The CPAP Shop!

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