Search Engine Optimization

Posts Tagged ‘Search Engine Optimization’

Small Business Owners Guide to “Self SEO”

August 9th, 2010
Tags: Search Engine Optimization, SEO, small business
Categories: Search Engine Optimization
By: Sheridan Broderick

There are many aspects of Search Engine Optimization (AKA “SEO”) that must be addressed in order to successfully place your website at the top of the big 3 search engines. This article will not address all of them.

There are many free tools available for you, both online and for you to download, that will help you with managing your website and with your website’s SEO.

Keyword Suggestion Tool
When writing your website copy, keep in mind that you should be including your keywords in your content several times. You should do your keyword research before your ever begin adding content or even building your website.
Google Adwords Keyword Suggestion
Analytics
Monitor such things as number of visitors, keywords used to find your site, geographical information, and so much more.
Google Analytics
Webmaster Tools
Sitemaps, robots.txt file, internal and external links and more.
Google Webmaster Tools
Broken Link Checker
It’s important to make sure that your website does not have any broken links. These are bad for both search engine crawlers and website visitors.
W3 Link Validation
Search Engine Saturation
Your website cannot be at the top if it’s not even indexed yet! Check to see which of your pages are indexed in the search engine.
(Ex: Type “site:yourdomain.com” into the Google, Yahoo or Bing search bar)
Backlinks
Check to see what site’s, if any, are linking back to your website. The more the better!
(Ex: Type “links:yourdomain.com” into the Google, Yahoo, or Bing search bar)

There are so many more pieces of the SEO puzzle but with these tools you’ll be well on your way to success! Contact us today to learn about SEO Monitoring and SEO Optimization.

Testimonial — RTI

March 11th, 2010
Tags: Merchant Metrix, Search Engine Optimization
Categories: Testimonials
By: Admin

“I want you to know that we had the best year ever last year in the 15 year history of our company. We signed another license contract in January that will pay dividends for years to come. Virtually all of our business, every client I have right now, found us because of your company’s help. We appreciate that very much.”

Bill Belko — RTI

Merchant Metrix performed search engine optimization for RTI in 2009.

E-commerce Plans for the Future

March 11th, 2010
Tags: conversion optimization, E-commerce, Search Engine Optimization, SEO, website
Categories: E-commerce, Search Engine Optimization
By: Sheridan Broderick

Some new insights into the future plans for many Ecommerce retail businesses.

A recent study by Internet Retailer shows that 2/3 of Ecommerce retail shops have plans to redesign their shop’s sites at some point this year. The number one reason for doing so would seem to be to increase their optimization.

Search engine optimization it the key to success in the Ecommerce world. With so much competition out there, if you’re not on page one and maybe two you are not likely to see much traffic from the search engines.

Most of these Ecommerce business owners said that completing a website redesign would generate a higher sales conversion and attract new customers. While a redesign will usually attract more customers to staying on your site once they have reached it, search engine optimization is not guaranteed to increase sales because the goal of SEO is to increase traffic. I’ve seen sites with website traffic at 300+ visitors per day and zero sales.

When considering a website redesign, make sure that you’re also getting someone to look at conversion optimization as well as search engine optimization. Your redesign should make your site attractive, but it should also streamline the sales process, funneling visitors through their shopping cart to checkout.

SEO Study, the importance of page 1

February 19th, 2010
Tags: icrossing study, Search Engine Optimization, SEO
Categories: Search Engine Optimization, Search Engines
By: Sheridan Broderick

In a study released by icrossing earlier this month which analyzed natural search results showed that 95% of all traffic seen by the 10 clients used in the study were captured by the first page of the search results with clicks from pages 2 and 3 significantly less. The report states that, “while visibility on page two or three may seem ‘visible’ to many, the likelihood that these results will drive traffic to your website is minimal.”

This study also validates the idea that people are not just using a single keyword to search for something, but may use upwards of 6 keywords.

This study also validates the already widely known fact that the search engine giant, Google, is the public’s primary used search engine, and when comparing the big three (Google, Yahoo!, Bing) Google brought in 59% of the traffic while Bing carried 23.8% and Yahoo! with only 19.3%.

So, page one really is the key!

How to know if your SEO provider is providing good SEO…

October 13th, 2009
Tags: Business Marketing, Search Engine Optimization, SEO, small business
Categories: Search Engine Optimization
By: Sheridan Broderick

Every website owner out there has heard of SEO. Maybe you didn’t know the technical term, maybe it was just “that Google thing” but you knew it was good to be at the top of the search engines. Search Engine Optimization (SEO) is critical to every business that is online, whether you sell online or you just get leads online. If the search engines in all of their automated computer power can’t find you, your potential customers are really going to struggle.

So, every business with an online presence needs SEO… ok, so what exactly falls within SEO?

I’m so glad you asked! There are a couple huge pieces of SEO that are the necessary first steps of every long-term SEOist to business owner relationship.

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Advice for the little guys…

September 8th, 2009
Tags: Business, Google, Search Engine Optimization, SEO, small business
Categories: Business
By: Sheridan Broderick

Quick Lessons for the Small Business Owner

If you are a small business owner, man you have it tough. Small business owners today have a harder time staying a float than ever. Competing with places like Amazon and eBay is just mind blowing. They carry everything under the sun so why shop anywhere else, right? Wrong, you can compete, if you have the right software and marketing strategies to do it.

When competing with stores like Amazon (who are always on page one of Google and in front of YOUR potential customers) you have to show up in the search results. This is the first and MOST important part of the competition. Choosing the correct web designer or shopping cart is the step to accomplishing your first step.

Now, you probably have some questions, like:

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Testimonial — Green Dragon Herbals

July 30th, 2009
Tags: E-commerce, Search Engine Optimization, SEO, Shopping Cart, Website
Categories: Testimonials
By: Admin

“My new design is spectacular and has helped increase traffic and traffic retention on my site significantly. It’s beautiful and the Merchant Metrix support and design teams are so wonderful to work with.

I’m on the first page (#1) of Google for “Flavored Massage Oil” just because of this amazing shopping cart software. It’s absolutely amazing!

The one-page checkout system in the shopping cart has virtually eliminated all our shopping cart abandonment and has helped increase our sales conversions by 38%.”

JW Roberts – Green Dragon Herbals
www.greendragonherbals.com

Testimonial — Wholesale Keychain

July 30th, 2009
Tags: E-commerce, Search Engine Optimization, SEO, Shopping Cart
Categories: Testimonials
By: Admin

“We greatly appreciate you new affiliate software. It gives our company the ability to build target text links for hundreds of categories & sub-categories with ease. Your encouraging advice on finding related websites to sign up for our affiliate program using a text ad is already paying off. We have seen keywords jump from the second or third page in Google to top rankings in 1-2 weeks time after an affiliate published his or her affiliate code.”

Jeff Foster – Wholesale Keychain
www.wholesalekeychain.com

Testimonial — Net Imaging

July 30th, 2009
Tags: E-commerce, Search Engine Optimization, SEO, Shopping Cart
Categories: Testimonials
By: Admin

“The Merchant Metrix Shopping Cart reduced our advertising costs 78% while at the same time increasing our sales 18%.”

Keith Kerr – Net-Imaging
www.net-imaging.com

Testimonial — Paw Prints Jewelry

July 30th, 2009
Tags: E-commerce, Search Engine Optimization, SEO, Shopping Cart
Categories: Testimonials
By: Admin

“I really can’t thank you enough with the technical support you have given me (even on Thanksgiving!). You get right back to me whenever I run into a road block. Your understanding, massive patience and being supportive of me while I have been relearning so much in my life due to my recent brain injury have helped build my confidence in my abilities to manage my own site. I know I can call and not be ridiculed for not getting it right off the bat. My memory loss is probably pretty evident to you with the constant calls I have made, but you have always extended compassion and shown me respect by not treating me like I was a charity case – just someone who needed a bit more help, a little more often then most. I can’t tell you how much this has meant to me. Thank you. You have been instrumental in helping me rebuild my site and my brain.”

Linda Roberts – Paw Prints Jewelery
www.pawprintsjewelry.com

Posts Tagged ‘Search Engine Optimization’

Small Business Owners Guide to “Self SEO”

Testimonial — RTI

E-commerce Plans for the Future

SEO Study, the importance of page 1

How to know if your SEO provider is providing good SEO…

So, every business with an online presence needs SEO… ok, so what exactly falls within SEO?

Advice for the little guys…

Quick Lessons for the Small Business Owner

Testimonial — Green Dragon Herbals

Testimonial — Wholesale Keychain

Testimonial — Net Imaging

Testimonial — Paw Prints Jewelry

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