Small Business

Posts Tagged ‘small business’

Small Business Owners Guide to “Self SEO”

August 9th, 2010
Tags: Search Engine Optimization, SEO, small business
Categories: Search Engine Optimization
By: Sheridan Broderick

There are many aspects of Search Engine Optimization (AKA “SEO”) that must be addressed in order to successfully place your website at the top of the big 3 search engines. This article will not address all of them.

There are many free tools available for you, both online and for you to download, that will help you with managing your website and with your website’s SEO.

Keyword Suggestion Tool
When writing your website copy, keep in mind that you should be including your keywords in your content several times. You should do your keyword research before your ever begin adding content or even building your website.
Google Adwords Keyword Suggestion
Analytics
Monitor such things as number of visitors, keywords used to find your site, geographical information, and so much more.
Google Analytics
Webmaster Tools
Sitemaps, robots.txt file, internal and external links and more.
Google Webmaster Tools
Broken Link Checker
It’s important to make sure that your website does not have any broken links. These are bad for both search engine crawlers and website visitors.
W3 Link Validation
Search Engine Saturation
Your website cannot be at the top if it’s not even indexed yet! Check to see which of your pages are indexed in the search engine.
(Ex: Type “site:yourdomain.com” into the Google, Yahoo or Bing search bar)
Backlinks
Check to see what site’s, if any, are linking back to your website. The more the better!
(Ex: Type “links:yourdomain.com” into the Google, Yahoo, or Bing search bar)

There are so many more pieces of the SEO puzzle but with these tools you’ll be well on your way to success! Contact us today to learn about SEO Monitoring and SEO Optimization.

How to know if your SEO provider is providing good SEO…

October 13th, 2009
Tags: Business Marketing, Search Engine Optimization, SEO, small business
Categories: Search Engine Optimization
By: Sheridan Broderick

Every website owner out there has heard of SEO. Maybe you didn’t know the technical term, maybe it was just “that Google thing” but you knew it was good to be at the top of the search engines. Search Engine Optimization (SEO) is critical to every business that is online, whether you sell online or you just get leads online. If the search engines in all of their automated computer power can’t find you, your potential customers are really going to struggle.

So, every business with an online presence needs SEO… ok, so what exactly falls within SEO?

I’m so glad you asked! There are a couple huge pieces of SEO that are the necessary first steps of every long-term SEOist to business owner relationship.

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Advice for the little guys…

September 8th, 2009
Tags: Business, Google, Search Engine Optimization, SEO, small business
Categories: Business
By: Sheridan Broderick

Quick Lessons for the Small Business Owner

If you are a small business owner, man you have it tough. Small business owners today have a harder time staying a float than ever. Competing with places like Amazon and eBay is just mind blowing. They carry everything under the sun so why shop anywhere else, right? Wrong, you can compete, if you have the right software and marketing strategies to do it.

When competing with stores like Amazon (who are always on page one of Google and in front of YOUR potential customers) you have to show up in the search results. This is the first and MOST important part of the competition. Choosing the correct web designer or shopping cart is the step to accomplishing your first step.

Now, you probably have some questions, like:

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IT Mine Field

June 5th, 2009
Tags: Design, IT, small business, website
Categories: Website
By: Admin

Navigating the IT Mine Field is a book about the IT blind spots that leave your business vulnerable. How to more effectively spend your capital on IT. How to communicate with an IT Service Provider so you get what you want/need. How to tell if you’re being hoodwinked by an IT Service Provider.

Navigation the I.T Minefield

This Web site houses two forms that email the author with the given information as well as a link to purchase her book, paying with PayPal. Nothing fancy, but it’s about ease of communication and the ability for the customer to navigate. After all, that’s what the book is all about.

Contact Merchant Metrix, Inc. for a professional Website Design for your business and online store.